Based on the Graphic Design in the portfolio, the specific design choices serve a strategic purpose rooted in conversion, brand authority, and technical precision. 1. The Strategy of "Clean-Tech" Minimalism focuses on high-contrast, minimalist layouts because they reduce "cognitive load." For technical or service based brands, the goal is to make complex information easy to digest. 2. Typographic Authority The heavy use of bold, sans-serif typography isn't just a style choice; it’s about establishing trust. 4. Custom Iconography as "Visual Shortcuts" Rather than using generic stock icons, the projects emphasize custom-designed glyphs.