Objetives The primary goal of this design project was to translate the eerie, cinematic atmosphere of the "Freaky Friday" horror theme into a high-performing digital gambling interface. Atmospheric Immersion: The objective was to create a visual identity that immediately signals "mad scientist/horror" to the player. This was achieved through a dark, moody colour palette, neon laboratory accents (greens and purples), and detailed character illustrations. User Retention through Visual Polish: In the competitive slot market, the objective is to keep players engaged. The design focuses on high-fidelity assets and a polished UI that feels premium, reducing "visual fatigue" while maintaining excitement. Intuitive UX for Gaming: A core objective was to ensure that the complex betting mechanics (Fixed Symbols, Free Spins, and Multipliers) are easily understood. The UI layout prioritizes the "Spin" action while keeping balance and win information legible amidst a busy, illustrative background. Platform Versatility: The design needed to be responsive and "mobile-first," ensuring that the intricate details of the mad scientist’s lab remain clear and interactive on smaller touchscreens without losing the cinematic impact.